Use social media to learn about your customers. Acquire new customers, engage existing customers and build brand loyalty by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.
Build your brand’s social network by making it easy for customers to share your content with their professional networks, friends, and family using built-in social media sharing buttons and shareable videos.
See what social marketing activity drives conversions and revenue. Easily integrate social metrics into your marketing reports to ensure your social investment is laser focused on activities that drive ROI..
Make it easy for visitors to fill in your website and landing page forms by using their social media profiles. Capture richer data on your customers to improve internal routing and segmentation for future campaigns.
Increase your ROI with personalized social ads. With our Ad Bridge offering, you can connect your rich customer behavioral data in the Audience Hub to Facebook, Google, LinkedIn, and other ad platforms to create more personal messages based on customer interests, intent, overall engagement, and more..
Segment your most promising customers by interests and preferences, gathered from your interactions with them across channels, like the web, email, mobile, and social. With our Ad Bridge offering, you can leverage your segments in Facebook, Google, LinkedIn, and other popular ad platforms to deliver more personal and effective display ads.
Know which search ads bring you the right customers. Improve your ad spend by capturing not only online conversions but those that happen offline, such as when a sales representative closes a deal. Feed this data back into Google AdWords for bid optimization.
Pull website visitors back to your site with more meaningful display ads. Use insights from the Audience Hub to create more personalized retargeting ads in Facebook and Google, even for anonymous visitors.